Citat:
It has never been clearer that in this shrinking world, countries and regions and cities have to compete with each other - for tourism, for inward investment, for aid, for membership of the supranational groups, for buyers of their products and services, for talent. So there's hardly a place left that isn't thinking hard about its brand image, and most are in need of clear, realistic strategies for communicating and promoting themselves, their culture, their exports, their acts of policy and their contribution to the global community.
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